The CRO.CAFE Podcast is an interview-driven show that gives you honest conversations on CRO, experimentation, user research and digital marketing from the people that live it. Through humor, grace and grit, Guido and his guests give you the tools, insights and motivation you need for your daily CRO grind.


To create a world where having a great user experience is the norm and where we have an open, healthy and powerful CRO ecosystem.


Employees need to make (more) business decisions based on actual customers behavioral data. This is done by moving away from gut-feeling decisions, using qualitative and quantitative research and embracing experimentation and validation practices throughout organizations.

The CRO.CAFE advances and empowers the global CRO community and ecosystem through an open exchange of ideas, education, and thought leadership. We bring you the world's stories on innovation & experimentation and make it universally accessible and useful.


Guido studied Applied Cognitive Psychology in Utrecht, The Netherlands and worked in E-commerce and optimization since 2008.

In Januari 2019 he started the Dutch version of the podcast and started a movement. Mid 2020 an English channel was added and in January 2021 we added a Spanish channel with Ricardo Tayar as host. The German version with hosts Yvonne Teufel and Michael Witzenleiter started in May 2022.

Culture Statement

The CRO.CAFE will...

Bediene dich hier bei einer Tasse CROppuccino

Trage dich in unsere Mailingliste ein, um herauszufinden, wann spezielle Episoden live gehen, welche großartigen Branchen-Events anstehen und um exklusive Angebote von unseren Partnern zu erhalten.
Du erhältst ca. einmal im Monat eine E-Mail und kannst dich natürlich jederzeit wieder abmelden (aber wie Kaffee macht auch dieser Newsletter süchtig, also wirst du es wahrscheinlich nicht wollen...)

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